Recently published research from Canadean, "Serbia Quarterly Beverage Tracker Report Q22013", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 10/15/2013 -- Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Serbia beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
A sharp drop for carbonates and packaged water created a negative trend for the entire soft drinks segment. Unfavourable weather and lower consumer confidence supported the fall. However, still drinks and energy drinks were bolstered by heavy marketing activity and new product launches and, therefore, managed to register some growth.
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What are the key drivers behind recent market changes?
There still exists high and growing unemployment in Serbia, as well as increasing public sector debt. However, GDP growth of 1.5% for Q2-13 somewhat compensated for other negative economic indicators. Consumer spending, nonetheless, remained cautious and also reduced Horeca visits.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Serbia beverage industry and want more detail and analysis on this data. Canadean's Serbia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q22013vsQ22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
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