Boston, MA -- (SBWIRE) -- 07/02/2014 -- The sets/kits category is seeing increased support in 2012 as leading market participants in fragrances, colour cosmetics and skin care provide products with respond to the value proposition that is being demanded by cash constrained consumers.

Competitive Landscape

Clicks Group continues to lead the sets/kits market in South Africa with a constant value share of 17% in 2012. The company continued to gain share mainly due to its wide range of sets/kits under the Oh So Heavenly brand. Avon ranked second with a value share of 8%, followed by Indigo brands with 7%. These players offer sets/kits throughout the year with spikes during seasons/occasions.

Industry Prospects

Over the forecast period sets/kits are expected to witness a constant value CAGR of 2%. Sets/kits are expected to continue to receive support by value seeking middle ?upper income consumers. On the premium skin care end, upper income consumers will continue to purchase sets/kits that provide ?freebies? which allow consumers to test a product within the broader product range. The added value benefit associated with getting a free product with the purchase of a premium fragrance will also drive sales; however the main driver of sales of premium fragrance gift sets is the purchase for special occasions and gifts. The trend towards including full size packaging in sets/kits will further appeal to the value seeking consumer. Lower income consumers may still prefer to purchase single unit goods since they are more cost effective in proportion to their disposable incomes.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sets/Kits industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sets/Kits industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sets/Kits in South Africa market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sets/Kits in South Africa?
- What are the major brands in South Africa?
- Which types of sets/kits are most prevalent?
- How are average prices for sets/kits evolving?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Fragrances, skin care and colour cosmetics continue to drive the growth of sets/kits in South Africa. Manufacturers within the category understand that there is strong demand for added-value and value-for-money products and responded by offering a variety of sets/kits throughout the year with increased offerings during the festive season.

Euromonitor International's Sets/Kits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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