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Sex Toys Market in Japan to Grow at a CAGR of 7.72% During the Period 2017 - 2021; Finds New Report

Market Research Reports, Inc. has announced the addition of “Sex Toys Market in Japan 2017 - 2021” research report to their website


Lewes, DE -- (SBWIRE) -- 04/28/2017 -- Report forecast the sex toys market in Japan to grow at a CAGR of 7.72% during the period 2017-2021. A sex toy refers to an external object that is used to stimulate and increase the sexual pleasure of the user to produce sexual satisfaction.

The report covers the present scenario and the growth prospects of the sex toys market in Japan for 2017-2021. To calculate the market size, the report considers revenue generated from sales of vibrators, cock rings, dildos, and other sex toys through online and retail channels of distribution.

The market is divided into the following segments based on geography:
- Americas

According to the report, one driver in the market is evolving perception of sex toys. Sexuality and sexual experimentation have long been subject to social stigmas and taboos in most societies. However, the perception of sex has been changing as consumers are becoming more sexually empowered with increased awareness and a supportive environment. Various masturbation aids such as vibrators are available through retail and online channels. Atypical sexual practices such as BDSM and diverse sexualities such as homosexuality were earlier viewed as a perversion in most cultures. However, they are gaining acceptance in most cultures. This, along with increased sexual exploration has strengthened the demand in the market.

Further, the report states that one challenge in the market is social stigma and legal complications. Although the use of sex toys is becoming more acceptable, large sections of the society still view these products as a taboo. The association of adult vibrators with pornographic films has created a negative image in the minds of people about these products. The social stigma surrounding sex toys often discourages people from openly buying them. Over the last few years, the emergence of e-commerce in Japan has helped overcome this hurdle to an extent by creating the anonymity of the buyer. However, the perception of sex toys in the society largely remains the same and poses a major challenge to the growth of the sex toys market in Japan.

Sex Toys Market in Japan 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the sex toys market in Japan: California Exotic Novelties, TENGA and FUN FACTORY.

Other Prominent Vendors in the market are: Kanojo Toys (e-commerce), Meiki, NIGHT LOVE STORY (NLS) and TOMAX USA.

Market driver
- Evolving perception of sex toys
- For a full, detailed list, view our report

Market challenge
- Social stigma and legal complications
- For a full, detailed list, view our report

Market trend
- Rapid growth of e-commerce
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 70 pages and 27 Exhibits "Sex Toys Market in Japan 2017 - 2021" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by distribution channel, Market segmentation by product type, Decision framework, Drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

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