Sarasota, FL -- (SBWIRE) -- 09/14/2018 -- Global Shampoo Market: Overview
The shampoo is a hair care product, typically in the form of a viscous liquid, which is used for cleaning hairs. The shampoo is used by applying it to the hairs, gently massaging the product into the hairs and finally rinsing it out. The primary aim of shampoo is to remove the unwanted build-up in the hairs without striping out much sebum as to make hairs manageable. Mostly, shampoo is prepared by coupling a surfactant, like sodium lauryl sulfate or sodium laureth sulfate, with a co-surfactant such as cocamidopropyl betaine in water. Specialty shampoo is also available for people suffering from dandruff, color treated hair, gluten or wheat allergies and also an interest in using all natural products.
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Global Shampoo Market: Growth Factors
The global shampoo market is in the upward swing because of rising prevalence of disorders related to hairs such as dandruff, hair fall, oily hairs, and dryness of the hairs, itchiness and many others. Growing urbanization, increasing per capita income, and change in lifestyle; a better standard of living and pollution are the major driving forces of the shampoo market. The consumer awareness about the personal care and hygiene, the consumer will spend money in order to maintain their well-being. Availability of various types of shampoos through different types of distribution and aggressive marketing from the competitors about the benefits of using their product will also boost the shampoo market within the forecast period.
Global Shampoo Market: Segmentation
Globally, the shampoo market is segmented into mainly anti-dandruff shampoo, cosmetic shampoo, dry shampoo, herbal shampoo, baby care shampoo, animal shampoo, and antibacterial shampoo.
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Global Shampoo Market: Regional Analysis
In terms of regional analysis, developed nations like North America and Europe together are the greatest consumers of shampoo market because of the strong purchasing power of the people and constant innovations done by the manufacturers in their respective nations. Asia Pacific dominates the global shampoo market and further it is expected to witness lucrative growth over the forthcoming years. This growth is attributed to the changing lifestyle, growing disposable income and growing hair concerns among customers especially in developing regions such as China, India, Korea, etc.
Global Shampoo Market: Competitive Players
Some of the most important players in the global shampoo market are Unilever Group, Procter and Gamble Company, Church and Dwight Co., Henkel AG & Co., Kimberly Clark Corporation, Amway Corporation among others.
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Global Shampoo Market: Regional Segment Analysis
The Asia Pacific
The Middle East and Africa