Joe Bragg Changes Short Term Lending Forever


San Fransisco, CA -- (SBWIRE) -- 08/06/2012 -- In the wake of the global financial crisis, credit has become more difficult to obtain than ever. The UK has been especially hard hit, with personal loans almost impossible to get from high street banks and building societies. Many predatory “payday loan” lenders have sprung up to fill the economic void left by a lack of credit facilities. However, there are a few businesses emerging that are doing short term lending differently.

One website making waves in this area is Currently the fastest growing company of its kind in the UK, operates in a very different way from traditional payday lending. They claim to operate as a lending marketplace, with lenders bidding against each other to provide fair and competitively priced short term loans for the consumers who use the site. connects consumers who need a quick cash injection with the lenders who are willing to provide it. Anyone who is over the age of 18 can apply for a short term loan using the site. After the prospective recipient of the loan fills in a quick and simple form, securely passes their details along to a registered and reputable lender.

When the offer of a loan is made, the customer has a chance to look over the terms and conditions. When both parties are happy with the transaction then the money is transferred directly into the recipient’s bank account. In many cases the whole process can be completed within fifteen minutes. Loans of up to £1000 are available through the site.

A spokesperson for the site said:

“We were disgusted with the bully boy tactics that are all too prevalent in the UK short term lending market. Lenders often use predatory tactics, taking advantage of the fact that it can be very difficult to obtain credit in the current financial climate. We wanted to offer short term lending in a more responsible and ethical way. We wanted to create a lending marketplace where the consumer has the power, and not the lender. That’s why we created Our website makes lenders compete with each other for people to lend to, and not the other way around. This means much better treatment and much better value rates than traditional payday lending. You can also rest assured that we have vetted and analyzed every lender we work with to ensure they are responsible, reputable and trustworthy.”

About provides fast access to cash for those in need. Their service can provide up to £1000 in less than 15 minutes. When people have unexpected bills, their budgets just wont stretch far enough or they want a special treat - they turn to

For more information please visit