AFS Technologies, Inc.

Signature Brands Able Analyze Trade Spending and Integrate with SAP ERP Thanks to AFS Technologies

Signature Brands Able Analyze Trade Spending and Integrate with SAP ERP Thanks to AFS Technologies


Phoenix, AZ -- (SBWIRE) -- 07/18/2016 -- AFS Technologies helped Signature Brands move from spreadsheets to AFS Trade Promotion Management Retail (TPM Retail) to solve the complexities of dealing with trade spend on thousands of SKUs and seasonal demand, delivering insights needed and a clearer ability to forecast. These data allowed the company to identify areas for business process improvement.

Due to its large variety of products, Signature Brands carries over 2,000 SKUs and stocks them at major accounts, including: Walmart, Target, K-Mart, and grocery supermarkets such as, Kroger, Albertsons, Safeway, and the seasonal Spirit and Spencer's Halloween stores. They sell over 50% of their annual revenue in the last four months of the year.

When a new president, joined Signature Brands in 2013, he wanted to institute a trade spend analysis tool to ensure everyone worked within one consistent process and had one view into their trade spend that would be integrated into the company's SAP ERP. After talking to several vendors, Signature Brands landed on AFS fairly quickly due to its easy-to-use interface.

Lisa Seiffer, Sales Finance Manager, Signature Brands noted, "When we reviewed AFS TPM Retail, we found the application walked us and the sales team through entering a promotion—which was probably the biggest plus for us."

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About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz. Follow AFS Technologies on Twitter at @AFS_Tech.