Boston, MA -- (SBWIRE) -- 06/26/2014 -- As skin care products are used by most Ecuadorians, the demand for larger pack sizes (which means saving money by buying in bulk) has increased. Skin care products are used on a daily basis and sometimes even several times a day. This is why, as people consume such products very frequently, they prefer larger pack sizes, as in this way the product becomes cheaper per volume.
Unilever Andina Ecuador SA led sales in 2012. The firm achieved a 25% current value share, as its brands Pond?s, Vasenol and Dove are highly in demand and well positioned in consumers? minds. Since the firm?s brands target mass audiences, their products are sold very fast, as they offer affordable prices for mostly women who range from middle- to middle-high-income groups.
Natural products will be more in demand during the forecast period. The trend towards preserving the environment and maintaining health by consuming natural, organic and ecological products will also be present in the beauty and personal care industry, mainly within skin care products. This trend already exists in other industries, like consumer health and packaged food. However, this will be a trend mostly seen amongst middle-, middle-high- and high-income groups.
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Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Ecuador with research from Euromonitor's team of in-country analysts.
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The Skin Care in Ecuador market research report includes:
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Our market research reports answer questions such as:
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- What are the major brands in Ecuador?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?
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Product coverage: Body Care, Facial Care, Hand Care.
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