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Big Companies Leave Little Scope for Penetration of Smaller Companies in Global Skincare Market

Transparency Market Research Added A New Report "Skincare Market - Global Industry Size, Share, Trends, Analysis, and Forecasts 2012 - 2018 " And Its Full Database.


Albany, NY -- (SBWIRE) -- 01/20/2016 -- The global skincare market comprises manufacturing, marketing, and selling of a variety of products for facial care, sun care, body care, hand care, and make-up removal purposes. The global skincare market is huge and it is a prominent segment of the personal care industry. The global skincare market contributes over 40% of the total revenue generated by the personal care industry on an annual basis.

The consciousness regarding one's appearance and the desire to have a vibrant, healthy skin, representing a youthful aura, is the key factor driving the market for skincare products since its humble beginning and from the portfolio of only a few products to the current flourishing industry that boasts multiple varieties and millions of products.

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Skincare practices date back to prehistoric times when cave men and women used traditional recipes to keep their skin safe from the effects of severe weather conditions and sun exposure. From the early use of clay and a variety of naturally occurring substances to the use of extracts of a variety of parts of plants and other living organism, the market for skincare has come to a phase where it integrates principles and practices from a number of sciences. From simple concoctions made from natural and naturally occurring substances to the complex formulations of these days that contain a variety of chemicals and artificial substances, the skincare industry has come a long way.

Global Skincare Market: Formidable Competitive Landscape for New Entrants
The global skincare market is characterized by the presence of large-scale and international companies, with funds to invest heavily on product innovation as well as brand marketing. The market presents formidable competition ahead of new entrants. Persuading retailers and skincare product stores to stock the products manufactured by new companies is also a major challenge for newer businesses as major retailers are well aware of the importance of big brands in the overall distribution chain and may not risk replacing products from well-known brands with new ones.

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Entering in the global marketplace for skincare products is also daunting for small businesses as it requires establishing production facilities, which needs significant investment for machinery and production facilities. The high level of consolidation seen in most skincare markets makes it necessary to have larger manufacturing facilities for gaining profitable margins, achieving which can be difficult for small, new businesses.

Nevertheless, small companies have the opportunity of entering the market in niche sectors and through the introduction of new technologies. Anti ageing solutions, natural products, and highly sophisticated products obtained through scientific innovations and claim to be produced following traditional skincare principles are also in huge demand in the global skincare market. New businesses can capitalize on this trend.

Most of the key businesses operating in the global skincare market have their origin in the U.S. and the Asia Pacific markets. Some of the topmost vendors in the market include companies such as Bristol-Myers Squibb, Johnson & Johnson, Private Label, Beiersdorf, Warner-Lambert, Unilever, Jergens, Cosmair, Younique, MAC Cosmetics, Clinique, Dior, Sephora, and Braun GmbH.

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