Albany, NY -- (SBWIRE) -- 03/04/2016 -- Transparency Market Research opens a discussion about the global sleeping aids market and the trends and dynamics impacting it. The research report, titled "Sleeping Aids Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2023," uses SWOT analysis and Porter's five forces analysis. The former gives an accurate assessment of the strengths, weaknesses, opportunities, and threats, while the latter evaluates the threats from new entrants, the threat of substitute products or services, the bargaining power of customers, the bargaining power of suppliers, and the intensity of competitive rivalry.

The global sleeping aids market is growing at a significant pace due to rise in the number of geriatrics, inconsistent sleeping patterns, changing lifestyles, and stressful working hours. Impaired sleep is also a result of chronic and painful conditions and mental disorders. All of these factors put together are driving the growth of the global sleeping aids market. However, the serious side effects of sleeping pills and devices are hampering the growth of this market.

According to the research report, the global sleep aids market can be segmented on the basis of medication, product, sleep disorder, and geography. The products in the global sleeping aids market are mattresses and pillows, sleep laboratories, sleep apnea devices, and medications. Geographically, this market is segmented into Asia Pacific, Europe, the Middle East and Africa, Latin America, and North America.

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North America leads the global sleeping aids market, with the U.S. being the largest contributor to the revenue. The growth of the market in this region is attributable to the rising demand for sleeping pills and devices due to sleep-related problems caused by stressful lifestyles. The sleeping aids market in North America is also proliferating as several health organizations are promoting the usage of sleeping aids. Analysts predict that Asia Pacific is showing a huge promise of growth to the sleeping aids market. The maximum demand for these devices and pills is attributable to the emerging economies of China and India.

Some of the top players in the global sleeping aids market are Takeda Pharmaceutical Company Limited, Merck & Co., Sanofi, Pfizer, Koninklijke Philips N.V. (Philips), SleepMed, Inc, Care Fusion Corporation, Cadwell, Natus Medical Incorporated, GlaxoSmithKline Plc, Teva Pharmaceutical Industries Ltd, DeVilbiss Healthcare LLC., and Compumedics Limited. The research report explains the competitive landscape of the global sleeping aids market by microscopically analyzing the regulatory framework and operational functionalities of the market. Additionally, the research report also mentions the financial overview, research and development activities, product portfolio, investment outlook, and business and marketing strategies of these companies.

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