Small businesses who are struggling to find a budget to promote their business online are now turning to press releases to improve their marketing campaigns.
Houston, TX -- (SBWIRE) -- 11/14/2014 -- In2town Marketing is sending a message out to the small business community, ‘Do not ignore online marketing.’ The online marketing experts, who work with celebrities, the music industry, and small business owners around the world, are concerned that small businesses are missing out on important sales by ignoring the importance of the internet.
At a time when the world is struggling with the economy, small business owners are struggling to survive. Consumers are now being more careful with their money which leaves small businesses working harder to grab their share of the money that is available. However, small businesses have to watch every single penny they spend on marketing, making sure that each penny they spend brings them a return. Unfortunately, due to the lack of marketing budgets that a small business has they are finding it hard to compete for customers.
Chantelle Ellis from In2town Marketing said: “Small businesses are finding themselves in a catch 22 position. They do not have a lot of money to spend on marketing but they know if they do not market their products and services then they could face closure.”
As a way to combat the short fall in their marketing budgets, small businesses are now following the example of large organisations that are using press releases to market their products and services. A press release is no longer simply used to communicate to the media, according to marketing experts a press release is now used to generate exposure online and increase sales. With press releases now being available from as little as five dollars, small businesses are now able to marketing their business on the internet without worrying about overspending.
In2town Marketing is working with small businesses all over the world to help them increase exposure online with a view to increase revenue. Through their press release services, a small business is now able to drive traffic to their site and promote new products, services and special offers.
To learn more about using a press release to marketing a small business, please visit https://www.fiverr.com/in2town/professional-press-release-service-by-journalists
About In2town Marketing
In2town Marketing provides small business owners with a cost effective solution to market their business online.