Transparency Market Research

Smartphone Market: Growing Dependency on Smartphones for Organizing Work and Personal Data and Affordability of the Device

Smartphone Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 - 2026

 

Albany, NY -- (SBWIRE) -- 10/05/2018 -- Globally, smartphones are segmented based on operating system, RAM size, distribution channel, price range, and size. In terms of operating system, the market is segmented into Android, iOS, and Windows. Android based smartphones accounted for 55% share in the market in terms of revenue. Based on volume, Android based smartphones accounted for 74% share. Android based smartphones are extremely popular in Asia Pacific and Europe. Moreover, since this OS is user-friendly and comes in various price ranges, its popularity is fairly strong. Windows accounted for a rather low share in the market and the share is expected to remain low during the forecast period. Other operating systems such as Symbian and Blackberry have lost their share in the smartphone market.

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On the basis of distribution channel, the market is segmented into online channel and offline channel. The offline channel is further bifurcated into single store and multi-store. The online distribution channel is expected to gain popularity in the coming years. However, as of now, the distribution channel is dominated by offline mode. In the offline mode, the multi-store structure is quite popular. Since multi-brand stores offer various attractive discounts and are easily accessible, people tend to buy smartphones from such stores.

Based on price range, the market is bifurcated as below US$ 100, US$ 100-200, US$ 200-500, and US$ 500 and above. Majority of smartphone buyers' fall in the price range of US$ 100-500. Smartphone manufacturers are also launching phones in this range, thereby increasing the number of buyers of smartphones in this price range.

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Based on RAM size, the market is bifurcated into below 2GB, 2GB-4GB, and up to 8GB. Currently, there are few vendors who manufacture phones above 5 GB RAM size. However, demand for larger RAM size will increase in the coming years, with smartphones becoming the key data storage unit.

Some of the major players in the global smartphone market are Apple, Inc., OPPO Co Ltd., Panasonic Corporation, Samsung Electronics Co., Ltd., LG Electronics Inc., Nokia Corporation, Sony Corporation, HTC Corporation, Xiaomi Corporation, One Plus Corporation, Huawei Technologies Co Ltd., Motorola Solutions, Inc., Google, Inc., Microsoft Corporation, and Lenovo Group Limited.