Philadelphia, PA -- (SBWIRE) -- 04/06/2017 -- Smith Publicity, a book marketing agency with over twenty years of experience, has released a new blog post explaining the difference between, and relative benefits of pay-per-placement and retainer book promotion services.
Smith Publicity explains that in a pay-per-placement strategy, the author doesn't have to pay an upfront fee and only pays money if they obtain media coverage. However, if the author obtains a significant media attention, their payment increases accordingly. With retainer-based book publicity, on the other hand, there is a set monthly charge and a publicist formulates a plan wherein they promote the author in a strategic, multi-dimensional manner. The full blog can be found on the company's website.
Smith Publicity is one of the most experienced book publicity agencies in the country, and has promoted thousands of books spanning every genre. Since 1997, the firm has used innovative strategies that have propelled countless clients towards success.
The agency offers aggressive national and international book marketing campaigns, short-term six week and one month publicity service packages, consultation services, press releases and much more.
Whether an author is self-published, a first-timer or a New York Times bestseller, Smith Publicity devises the right book marketing strategy. The agency possesses extensive media connections and their innovative publicity process puts their clients in the best position to succeed and secure media coverage.
Interested parties are encouraged to reach out to Smith Publicity by calling 856-229-0807 or filling out a contact form on the firm's website at http://smithpublicity.com.
About Smith Publicity
Smith Publicity is the most prolific book marketing agency in the publishing industry, with nearly 3,000 books promoted since 1997. An "equal opportunity" publicity firm, Smith works with both self-published and traditionally published authors, as well as small and major publishing houses.
Smith Publicity's motto, "Make Good Things Happen for Authors," is premised on providing the absolute highest level of client service, and a singular focus on creating as many opportunities as possible for authors and publishers to spread the word about books through media exposure.
Smith Publicity has offices in Cherry Hill, NJ and Toronto, Canada.