Boston, MA -- (SBWIRE) -- 01/21/2015 -- In 2013, there was an explosion of new product development within RYO tobacco in Serbia. Many manufacturers and distributors recognise the importance of this product area, due to consumers switching from cigarettes to RYO tobacco in order to save money. Cigarette prices soared during the review period due to higher tax, with more consumers thus becoming attracted to RYO tobacco. Major new product development in 2013 came from major players, with sales in 2013 indeed led by the new launches of Filter 57 and Bond Street from Imperial Tobacco and Philip Morris respectively.

Competitive Landscape

Imperial Tobacco dominated smoking tobacco for most of the review period, accounting for 70-71% retail volume share over 2008-2011. This company offers three brands that have been present for more than a decade in Serbia Drum, Golden Virginia and Van Nelle. The company thus benefits from a loyal customer base for these brands and also benefits from wide distribution.

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Industry Prospects

Smoking tobacco is expected to see increased demand over the forecast period thanks to the growing popularity of RYO tobacco as a substitute for cigarettes as cigarette prices continue to rise. However, RYO tobacco sales will continue to be constrained by the widespread availability of illicit RYO tobacco. Sales will thus largely depend on the ability of the Serbian government to constrain illicit sales. However, there are concerns that the government is not clamping down on illicit RYO tobacco sales to its full power, preferring to enable people to access a cheap alternative to cigarettes in order to avoid social unrest.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Serbia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Smoking Tobacco in Serbia?
- What are the major brands in Serbia?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?

Reasons to Get this Report

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