Seattle, WA -- (SBWIRE) -- 11/12/2019 -- Global Snus Market – Insights
According to New Nicotine Alliance, Snus is a moist, smokeless powdered tobacco that is sold as a loose powder or pre-packaged in a small sachet. Ground tobacco, salt, and food-grade smoke aroma flavorings such as citrus, bergamot, juniper, herb or floral flavors are contents of snus. Majority of Scandinavian snus is produced in Sweden. The Swedish Food Act regulates snus as a food in Sweden. It is a tobacco harm reduction product and a low risk nicotine product with 0.5% to 1% of nicotine content. It helps to reduce risk of smoking and smoking related diseases.
Snus is placed between the upper lip and gum and the nicotine is released into the saliva. The amount of saliva influences the rate of release of nicotine. Snus reduces the respiratory risk for consumers and for those in his/her surroundings as it does not produce fumes when consumed.
Global Snus Market: Drivers
Increasing preference for snus is expected to boost growth of the global snus market. According to New Nicotine Alliance, as compared to smoking, snus poses about 1% of the risk of cancer and cardiovascular disease. It is also considered to be 95% to 99% less risky than smoking and is not associated with an elevated risk of pancreatic cancer and poses no respiratory risk. This in turn promotes use of snus.
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Increasing expansion activities undertaken by major market players is also expected to boost growth of the market. For instance, Swedish Match started stores in Strömstad and Gothenburg to sell its world-renowned snus products in addition to deploying store staff members to create awareness about the benefits of consuming snus over other tobacco products.
Global Snus Market: Restraints
However, increasing government and private organization initiatives to ban tobacco is hindering growth of the global snus market. For instance, the World Health Organization (WHO) and the European Respiratory Society (ERS) jointly launched a project on tobacco cessation training. As part of this multi-year, multi-country project, WHO and ERS are training primary care providers to provide tobacco cessation interventions to all patients with respiratory diseases.
Global Snus Market: Regional Analysis
On the basis of region, the global snus market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. The market in Europe is expected to hold dominant position in the market over the forecast period. This is attributed to stringent regulations on smoking. This has led to increasing adoption of snus and electronic cigarettes. Sweden is the major exporter of snus. According to the National Center for Biotechnology Information (NCBI), an average consumer consumes about 19 g of snus per day and the trend is more common with Swedish males. Snus, according to the Swedish consumers, fulfils the social functions of smoking and is far better than cigarettes. This has led to high demand for snus. However, focus of some organizations in Europe to ban export of snus is expected to hinder growth of market.
Swedish snus is legally sold and socially accepted in Norway. It is popular among younger generation and is the most common form of tobacco consumed. Increasing taxes on cigarettes has led to their declining sales in the country and high preference for alternatives such as e-cigarettes and snus.
Global Snus Market: Competitive Landscape
Key players in the market are focused on adopting M&A strategies to expand their product portfolio. For instance, in 2016, Swedish Match AB acquired V2 Tobacco, a privately held smokeless tobacco company operating in Denmark. Swedish Match acquired 100% of the shares in the V2 Tobacco's production, sales, and marketing in Denmark.
Major players operating in the global snus market include, Swedish Match AB, Gotlandssnus AB, Imperial Brands PLC, Fiedler & Lundgren AB, Altria Group, Inc., British American Tobacco plc., and Taboca AS.
On the basis of product type, the global snus market is segmented into:
On the basis of distribution channel, the global snus market is segmented into:
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