Pune, Maharashtra -- (SBWIRE) -- 07/05/2017 -- Social media analytics market analyst says one trend in the market is advanced targeting options. Social networks gather vast amounts of user information. Social media analytic tools target audience in a variety of ways other than online platforms. Social media advertising focuses on consumers beyond demographic and geographic barriers.

Complete report on Social Media Analytics market spread across 77 pages, analyzing 4 major companies and providing 30 data exhibits are now available at http://www.reportsnreports.com/reports/1097622-global-social-media-analytics-market-2017-2021.html .

According to the 2017 social media analytics market report, one driver in the market is increasing brand recognition due to social media. Profiles of individuals or organizations can be widely shared through the social media. The Internet displays advertisements based on the browsing habits of an individual. These advertisements feature on web pages that the individual might access, thereby increasing the popularity of the brand. Social media analytics tools enable vendors in increasing their customer base.

The study conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

The following companies as the key players in the global social media analytics market: IBM, Oracle, Salesforce.com, and SAP. Other prominent vendors in the market are: Adobe Systems, GoodData, Hootsuite Media, SAS Institute, and Tableau Software.

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Global Social Media Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market. The report covers the present scenario and the growth prospects of the global social media analytics market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

Further, the report states that one challenge in the social media analytics market is lack of awareness regarding social media analytics. Social media analytics solutions involve data generation, data interpretation, and report generation processes. These solutions help in deriving meaningful insights from the collated data. The high cost of social media analytic tools hinders the adoption of these solutions. In addition, the analytics solutions are not 100% accurate.

The term social media is defined as a platform, such as a website or application, that enables users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and pictures/videos. Social media analytics is the process of collating data from blogs and social media websites and deriving meaningful business insights. It (social media analytics) is used to gauge consumer behavior and formulate effective marketing strategies.

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key industry trends?
What is driving this market?
What are the challenges to industry growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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