Chicago, IL -- (SBWIRE) -- 05/29/2017 -- According to the report, "Social Media Analytics Market, by Type (Service, Solution), Deployment Model (Cloud-based, On-Premise), Organization Size (Large Enterprises, Medium Enterprises, Small Enterprises), Application (Marketing Measurements, Multichannel Campaign Management, Customer Segmentation & Targeting, Competitor Benchmarking, Customer Behavior Analysis), Vertical (BFSI, Life Sciences & Healthcare, IT & Telecommunication, Utilities, Hospitality & Travel, Logistics & Transport, Government, Heavy Engineering), Geography (North America, Europe, Asia-Pacific, Middle East & Africa, Latin America) - Global Opportunity Analysis And Industry Forecast, 2014 - 2022", the market for social media analytics is expected to grow at an impressive rate during the forecast period.

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The global social media analytics market report focuses on the growth trends and revenue forecasts for the key market players. The report also offers the details about the market drivers, restraints, segmentation, and geographic analysis of the global market.

According to the social media analytics market report, the global market is expected to grow at a healthy rate by 2022. The rising number of social media users and an impressive rise in the investments and expenditure on the social media analytics are some of the major driving factors for the market. Apart from that, the rise in competitive intelligence and advancing technologies are also expected to drive the market at an impressive rate, during the forecast period. However, lack of innovation and complex analytical workflows are expected to be the major restraining factors for the global market. Lack of skilled professionals may also hinder the overall growth of the market. Despite the restraining factors, the rising demand for cloud adoption is considered to be a vital driver for the global market.

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The social media analytics market report segments the global market by types, deployment models, organization sizes, applications, verticals, and the major geographic regions. The types include solutions and services. The deployment models include on-premise and cloud-based. The organization sizes include small, medium, and large enterprises. The application segments included in the report are multichannel campaign management, marketing measurements, customer behavior analysis, competitor benchmarking, and customer segmentation & targeting. The verticals include life sciences & healthcare, BFSI, telecom & IT, government, utilities, logistics & transport, and heavy engineering. The major geographic regions include Asia-Pacific, Europe, North America, Latin America, and Middle East & Africa.

The social media analytics market report includes details about the major market players, which include Crimson Hexagon, GoodData Corporation, Hootsuite Media, Inc., IBM Corporation, NetBase Solutions, Inc., Oracle Corporation, Salesforce.Com, Inc., SAP SE, SAS Institute, Tableau Software, and such others. According to the report, the key market players are expected to witness healthy growth opportunities from the emerging markets. The continuous growth in the information technology and telecommunication industry is expected to offer impressive growth opportunities during the forecast period.

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