Albany, NY -- (SBWIRE) -- 08/16/2016 -- Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications, that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos.

Social media is not limited to Facebook, Twitter, and Google+. Currently there are more than 800 active social networking sites and several platforms, including mobile applications and digital pages for people to interact.

The global social networking ad-spending market to grow at a CAGR of 23.12% during 2014-2018. The report covers the present scenario and growth prospects of the global social networking market for the period 2015-2019. We provide an outlook on social networks, its implication on brands, how brands are utilizing social media platforms for marketing, and on social network ad spending.

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The global social networking market is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers and the market as a whole, and the key trends emerging in the market.

The following statistics are provided in the report:
- Social Network Ad Spending 2015-2019
- Social Network Users 2015-2019
- Social Ad Spending Per Social Network User 2015-2019
- Social Network Ad Spending in North America 2015-2019
- Social Network Ad Spending in APAC 2015-2019
- Social Network Ad Spending in Europe 2015-2019
- Social Network Ad Spending in Latin America 2015-2019
- Social Network Ad Spending in MEA 2015-2019
- Digital Ad Spending 2015-2019

Key Regions
- APAC
- Europe
- Latin America
- MEA
- North America

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Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space and what is their portfolio matrix?
- What are the market opportunities and threats faced by the key vendors?
- What is the competitive landscape as characterized by geography?
- What are the strengths and weaknesses of the key vendors?

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