Boston, MA -- (SBWIRE) -- 05/09/2014 -- Record warm summer weather in 2013 witnessed strong total volume sales growth and a drastic improvement on the negative performance in 2012. Volume sales declined during the economic downturn as Danes cut back on consumption to save money, for instance substituting bottled water with tap water. Carbonates also suffered badly due to the poor health profile of leading brands and the off-trade loosing trade to cheaper German border retailers. The price gap with German retailers was, however,...
Euromonitor International's Soft Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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