Lewes, DE -- (SBWIRE) -- 10/14/2015 -- Report forecast the soft drinks market in the US to grow at a CAGR of 3.33% over the period 2014-2019.

The soft drinks market in the US comprises carbonated soft drinks, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the products. An increase in operational efficiency will drive the growth of the soft drinks market in the US during the forecast period. In the US, the common sweetener used in soft drinks is high fructose corn syrup or HFCS, a form of sugar.

This report covers the present scenario and the growth prospects of the soft drinks market in the US for the period 2015-2019. The market size is calculated based on revenue generated from the sales of different soft drinks.

The report includes the following types of soft drinks:
- Bottled water
- CSD
- Concentrates and juices
- RTD coffee and tea
- Functional drinks

The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the soft drinks market in the US.

According to the report, one of the major drivers is the increased focus on forming strategic partnerships between key vendors. Market players use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing consumer spending.

Further, the report states that the growth of the market is facing some serious challenges. Health-related issues like the rising incidences of diabetes and obesity are anticipated to negatively affect the sales of soft drinks in the US.

Soft Drinks Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the US. The report includes a discussion of the key vendors operating in this market.

key players in the Soft Drinks Market in the US: Coca-Cola, Dr Pepper Snapple, Nestle Waters North America and PepsiCo

Other Prominent Vendors in the market are: Florida's Natural Growers, Hydro One Beverage, Inko's, Invo8, J.M.Smucker, Kraft, MD Drinks, Monarch Beverages, Monster Beverage, Newman's Own, Old Orchard Brands, Prairie Farms Dairy, Red Bull, Redux Beverage, Rockstar, Royal Pacific Foods, Sunny Delight Beverages, Tampico, Tradewinds Beverage, Turkey Hill Dairy and Whiterock

Key market driver
- Strategic partnership between companies
- For a full, detailed list, view our report

Key market challenge
- Negative health implications of carbonated soft drinks
- For a full, detailed list, view our report

Key market trend
- Use of natural sweetener
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 65 pages, 34 Exhibits "Soft Drinks Market in the US 2015-2019" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market segmentation by category, Market segmentation by distribution channel, Market segmentation by packaging, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.

For further information on this report, please visit- http://www.marketresearchreports.com/technavio/soft-drinks-market-us-2015-2019

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