Boston, MA -- (SBWIRE) -- 08/05/2014 -- The worsening economic situation in Spain continued affecting consumption in the foodservice channel to the benefit of the retail channel as consumers were required to reduce costs. This shift in consumption evolved into demand switching from traditional glass bottles to convenient and low-cost packaging preferred in retail consumption, most significantly PET bottles in medium/large sizes and metal beverage cans in high-value multipacks.

Metal beverage cans in cola carbonates was the pack type to benefit most from this trend, with brand owners aiming at attracting consumer attention by offering price promotions of their products in multipacks in hypermarkets and supermarkets. Brand owners preferred offering promotions on multipacks rather than decreasing the price per unit in an attempt to not jeopardise their brand advantage over fast-growing private label products in the market.

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Industry Prospects:

Recent government cuts and growing unemployment levels suggest a further worsening situation of the economy for most over the forecast period, affecting consumers' disposable incomes. Price will remain the main driver of consumers' purchasing decisions, benefitting the rapid development of private label lines in the market and forcing brand owners to increase the availability of their price promotions in the retail channel. This prospect will continue having a positive impact on the sales of metal beverage cans in cola carbonates, which will also remain the preferred pack type in this category due to its refreshing appeal and low cost, enabling price promotions in large retail outlets for brand owners. Small PET bottles targeting on-the-go carbonates consumers will be the most affected pack type by the growth of metal beverage cans, while large PET bottles will continue growing, given their unmatched value in an increasingly price-driven category.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Spain market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of soft drinks packaging in Spain?
- What are the major soft drinks pack types in Spain?
- How is the market for returnable glass and PET bottles developing in Spain?
- Are larger bulk sizes performing well in response to the recession?
- What are the most dynamic pack types within soft drinks?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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