Albany, NY -- (SBWIRE) -- 01/09/2015 -- The software as a service (SaaS) market is highly dynamic, and one that is centered around cost competitiveness. The report titled 'Software As A Service Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2012 – 2018' analyzes this fast-growing market using extensive primary and secondary research efforts.

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The SaaS industry is teeming with opportunities and many global economies are trying to harness the opportunities that exist here. This report studies factors that will encourage growth, as well as aspects that will prevent the market from reaching ideal growth figures. In addition to the market growth drivers and restraints, this study creates an extensive landscape of the SaaS market using Porter's five forces model analysis. It guides your growth and expansion strategies by rendering a clear image of the value chain.

The micro and macro factors that are central to the growth of both existing and potential market players are clearly explained in this report. The report segments the market according to product/service type as well as geography.

Overview

Software is the lifeblood of most industries today. In many cases, it is the first point of contact between a business and its existing or potential customers. Software is an application-based computer program that can be customized to the needs of a business or individual user. Software that has been designed for small operations does not need service. But this is not the case with software that has been created for large-scale or critical operations. If the user base is wide and the software program in question needs to be used repetitively, the need for support service is evident. Thus, the SaaS market can either be product-based or service-based.

Some of the growth drivers in this market are: escalating industrial growth, an expanding IT industry, demand for customized services, and an increasing dependence on technology in general.

A large share of the demand originates in the Asia Pacific market, but nearly all leading SaaS companies are of American origin. India has a massive demand for SaaS companies, and China is rapidly becoming a high-potential market owing to the frantic rate of industrial growth here. Both these densely populated countries comprise a large talent pool, allowing them to use these available resources and register an impressive growth rate.

Players in the SaaS market are increasingly offering services that are tailored to specific business verticals. This will bring about a high degree of specialization in the SaaS market. However, this market is heavily influenced by cost competitiveness, and companies tend to move business to locations that offer this cost advantage – often causing an exodus from time to time.

Companies mentioned

This report mentions key market players such as: Workday Inc., SAP, Microsoft 365, Oracle, Salesforce, NetSuite, Pardot, Marketo Inc., Intuit Inc., and Zuora.

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This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include:

- North America
- Asia Pacific
- Europe
- Rest of the World

This report provides comprehensive analysis of:

- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter's five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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