Albany, NY -- (SBWIRE) -- 03/17/2016 -- A new report published by Transparency Market Research (TMR) presents a comprehensive overview of the global specialty household cleaners market. The report, titled "Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends And Forecast 2012 - 2018", is available for sale on the company's website.

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The report, published by Transparency Market Research, states that this market was valued at US$5.1 bn in 2011. After an extensive survey, the analysts compiling the report have concluded that the U.S. specialty household cleaners market will reach US$7.9 bn in 2018, growing at a moderate CAGR of 6.6% from 2012 to 2018. These positive numbers will be a reflection of the increasing awareness about hygiene in all industries and amongst consumers in the world.

The U.S. specialty household cleaners market is mainly being driven by the growing awareness of hygiene, demand for eco-friendly cleaning products, need for powerful and convenient cleaning agents, lack of time for cleaning, and a very high dependence on housekeeping agencies for cleaning purposes. Some of the other factors playing a positive role in the growth of the U.S. specialty household cleaners market are the rising disposable income, greater number of working women with high purchasing power, and the mounting concerns about spread of various contagious diseases. Owing to these reasons, the urgency to keep the surroundings clean is contributing towards growth of the U.S. specialty household cleaners market.

The U.S. specialty household cleaners market is segmented on the basis of products and applications. The products in the U.S. specialty household cleaners market are glass cleaners, hard surface cleaners, toilet bowl cleaners, auto polishes, and others. The applications of these products are in areas such as kitchen, car washes, floor cleaning, bedrooms, bathrooms, and other areas of the house.

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According to statistics published in the report, the hard surface cleaners segment of the U.S. specialty household cleaners market held a market share of 44% in 2011. It was valued at US$2.3 bn. However, it is expected to reach US$3.6 bn by 2018. In terms of applications, the analysts estimate the bathroom cleaners segment to be worth US$1.8 bn in 2011. In the next four years, it is expected to grow at a CAGR of 6.9% to reach a valuation of US$2.9 bn.

The extensive research report uses SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats presented in the market. To understand the competitive landscape with absolute clarity, the report profiles some of the important players in the U.S. specialty household cleaners market, such as Reckitt & Benckiser, Kao Corporation Clorox Co., Unilever, Henkel KGAA, SC Johnson and Son Inc., Procter & Gamble Co., and Church and Dwight Co. Inc. Presently, Reckitt Benckiser is known to be the leading player in the U.S. specialty household cleaners market.

The report segments the U.S. specialty household cleaners market as:

Product Segmentation of Specialty Household Cleaners Market

Glass cleaners
Auto polishes
Hard surface cleaners
Toilet bowl cleaners
Others

Application Segmentation of Specialty Household Cleaners Market

Bathroom
Floor
Kitchen
Bedrooms
Other areas of the house

About Transparency Market Research
Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company's exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR's experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR's data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.