Boston, MA -- (SBWIRE) -- 01/16/2013 -- The category of spectacles is further split into readymade reading glasses, spectacle frames, spectacle lenses and sunglasses. In 2012 spectacle frames will drive demand as they become popular fashion accessories. This is boosted by aggressive advertising campaigns launched by Ópticas Lux and Ópticas Devlyn, the two biggest chains of optical shops in the country. Advertising campaigns are mostly focused on fashion and how spectacle frames can shape personality.

Euromonitor International's Spectacles in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Spectacles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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