Albany, NY -- (SBWIRE) -- 09/26/2016 -- The retail sales of sports and energy drinks are likely to keep growing, mainly because both segments are evolving to better meet the demands for healthy products (eg with natural ingredients) and delivering greater diversity of functional benefits, such as improvement of fatigue and concentration.

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Table of contents

OVERVIEW
Definition
Sports drinks market
Energy drinks market

EXECUTIVE SUMMARY
The market
Figure 1: Forecast of retail value sales of sports drinks, Brazil, 2011-21
Figure 2: Forecast of retail value sales of energy drinks, Brazil, 2011-21

Key players
Figure 3: Companies' share in the Brazilian sports drink market, by value, 2015
Figure 4: Companies' share in the Brazilian energy drinks market, by value, 2015

The consumer
It is possible to expand sports and energy drinks consumption occasions
Figure 5: Consumption of energy and sports drinks, May 2016

Mixed drinks: softening the barrier of artificiality
Figure 6: Consumption habits changes, May 2016

Busy Brazilians want energy drinks that boost concentration
Figure 7: Purchase habits changes, May 2016

Opportunity to explore water as sports drinks
Figure 8: Attitudes toward energy and sports drinks, by attribute "I've drunk cheaper types of drinks to hydrate during exercises (eg water)", May 2016

What we think

ISSUES AND INSIGHTS
Women are more concerned with gaining weight

The facts
The implications
Drinks with grains/seeds can appeal to Brazilians

The facts
The implications
Opportunity to explore energy through natural fruit juices

The facts
The implications

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THE MARKET – WHAT YOU NEED TO KNOW
Growth forecast for 2017
Olympics and search for healthy products tend to boost the market
Childhood obesity vs. sugar
High taxes and unemployment may be slowing growth

MARKET SIZE AND FORECAST
More positive forecast for 2017 helps to build consumers' confidence
Figure 9: Retail sales of sports drinks, by value and volume, Brazil, 2011-21
Figure 10: Retail sales of energy drinks, by value and volume, Brazil, 2011-21
Investing in innovations can boost the market
Figure 11: Forecast of retail value sales of sports drinks, Brazil, 2011-21
Figure 12: Forecast of retail value sales of energy drinks, Brazil, 2011-21

MARKET DRIVERS
Beverages categories are mixing up
E-sports in focus
Advertising for children
Childhood obesity raises concerns over amount of sugar
Increased tax on cold drinks

KEY PLAYERS – WHAT YOU NEED TO KNOW
PepsiCo and Red Bull lead the market
Natural ingredients add healthy attributes
Addition of magnesium, milk, and salt create new benefits

MARKET SHARE
PepsiCo leads the market of sports drinks
Figure 13: Companies' share in the Brazilian sports drink market, by value, 2014-15
Figure 14: Companies' share in the Brazilian sports drink market, by volume, 2014-15
Red Bull dominates more than a third of the energy drinks market
Figure 15: Companies' share in the Brazilian energy drinks market, by value, 2014-15
Figure 16: Companies' share in the Brazilian energy drinks market, by volume, 2014-15

WHO'S INNOVATING?
Opportunity to explore more natural ingredients
Figure 17: Launches of sports/energy drinks with "herbs/spices", as a share of the total number of new products in the category, by top 5 countries in number of new launches in the category, 2015
Magnesium: recommended for sports and energy drinks
Figure 18: Launches of sports/energy drinks with "magnesium", as a share of the total number of new products in the category, by top 5 countries in number of new launches in the category, 2015
Sports and energy drinks combined with dairy products
Figure 19: Launches of sports/energy drinks with a dairy ingredient (excluding cheeses), as a share of the total number of new products in the category, by top 5 countries in number of new launches in the category, 2011-16*
Preventing dehydration with salt

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