Fast Market Research recommends "Sports and Energy Drinks in Kazakhstan" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 06/10/2014 -- Only energy drinks are present in this area, which recorded positive off-trade value and volume growth in 2013. Most Kazakh non-alcoholic drinks holdings either produce or distribute products in this area (eg HotDog by Raimbek Bottlers). As a result, the area features a wide range of different brands. However, most of them do not have significant sales shares, with the area being relatively fragmented.
There are two main brands within energy drinks in Kazakhstan. Red Bull led sales in off-trade value terms in 2013 with a sales share of 40% while Riks led sales in off-trade volume terms (36%) due to the popularity of its local and significantly cheaper Dizzy and Push brands. Riks' success can be explained by its sponsorship of the opening of the Kazakhstan biker season and positive marketing activity centred on supermarkets such as the 'Millionaire for a day' campaign by the Dizzy brand (offers consumers the chance to win a one day experience of a millionaire lifestyle) and the ADK Challenge rock festival. In addition, Riks also has the Quick energy drinks brand in its portfolio.
View Full Report Details and Table of Contents
Energy drinks will continue to develop thanks to current trends such as the popularity of drinks in this area among younger consumers and the growing popularity of on-the-go consumption, which favourably affected sales at the end of the review period. However, the fact awareness of health concerns will increase over the forecast period will provide growing challenges to producers in the area. As more producers respond to consumer health concerns, sales are expected to grow at a slower rate than during the review period.
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports and Energy Drinks in Kazakhstan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sports and Energy Drinks in Kazakhstan?
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Beverages research reports at Fast Market Research
You may also be interested in these related reports:
- Sports and Energy Drinks in Kazakhstan
- Soft Drinks in Kazakhstan
- Sports and Energy Drinks in Japan
- Global Energy Drinks Report 2013
- Sports and Energy Drinks in South Korea
- Sports and Energy Drinks in Italy
- Sports and Energy Drinks in the Netherlands
- Sports and Energy Drinks in India
- Sports and Energy Drinks in the US
- Sports and Energy Drinks in Slovakia