Albany, NY -- (SBWIRE) -- 04/27/2015 -- The sports and fitness clothing market has registered an impressive surge in demand in recent years. Predominance of active lifestyle, healthier habits, emergence of new kinds of sports, and growing popularity of physical activities mostly among women, has bolstered the growth of the sports and fitness clothing market. Apart from this, the growing trend of wearing casual outfits to work and increasing demand from teenagers has also created significant opportunities for sports apparel manufacturers. Owing to the ever-changing tastes and preferences of consumers, many sports apparel manufacturing companies have collaborated with famous fashion designers, which have led to several acquisitions and mergers in the global sports and fitness clothing market. Exclusivity and innovation in fabric introduced in the sportswear fashion such as friction reduction, water resistance, temperature regulation, and lightness will attract an increasing number of buyers to the contemporary sports and fitness apparel industry.

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Increasing Participation in Sports

Growth in the global sports and fitness market is driven by many factors. For instance, the growing emphasis on product comfort and performance, and rising demand for high quality fashionable sportswear have played the role of catalysts influencing sports apparel manufacturers to capitalize on the available opportunities. Apart from this, factors such as changing lifestyle trends, growing popularity of sports activities, increasing participation of geriatric population in sports, rising popularity of adventure sports and travelling, and rising number of women participation in sports have significantly bolstered the demand for sports and fitness clothing in the global market

Seasonal Conditions and Frequent Change in Consumer Preference to Restraint Growth

Despite registering favorable growth, the sports and fitness clothing market has to face challenges coming from several sectors. The vulnerability of the global market to seasonal changes and ever-changing consumer preferences is a major factor that restricts the growth of the retail sports and fitness apparel industry. Apart from this, the industry is also inhibited by continually-evolving fashion trends, price sensitivity, and the prevalence of cut-throat competition among market frontrunners. Problems such as shortage of adequate labor in the industry, escalating raw material prices, and unexpected emergence of e-commerce in the global scenario also pose serious threats to the growth of the sports and fitness clothing industry. However, overall increase in the disposable income of consumers and increasing athletic participation is expected to create considerable growth opportunities for the market in forthcoming years.

Segmentation on the Basis of Product Types and Region

The global market for sports and fitness clothing can be segmented into sports apparel and fitness apparel. These segments are further divided into relevant sub categories. Geographically, the global market for sports and fitness clothing can be segmented into four major regions: North America, Asia Pacific, Europe, and Rest of the World (RoW).

Key Players Dominating the Global Sports and Fitness Clothing Market

The global sports and fitness market is dominated by companies such as Levi Strauss & Co., Billabong International Limited, Foot Locker Inc., Tommy Hilfiger, ASICS America Corporation, Hugo Boss AG, JJB Sports Plc, Eddie Bauer Inc, PVH Corp., Prada S.p.A Group, Quiksilver Inc., Ralph Lauren Corporation, Benetton Group S.p.A, The Timberland Company, Gap Inc., Banana Republic, Under Armour, Inc., Columbia Sportswear Company, Brooks Sports Inc., Majestic Athletic, Amer Sports Corporation, Perry Ellis International Corporation, Wacoal Holdings Corporation, Ashworth Inc, Hanesbrands Inc., Descente Ltd., V.F. Corporation, Old Navy, Nike Inc., Nautica Enterprises Inc., Reebok, Jacques Moret Inc., Adidas AG, Escada AG, Jockey International, Umbro Plc, Triumph International AG, and Warnaco Group Inc.

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