Boston, MA -- (SBWIRE) -- 06/16/2014 -- Though a lot of women desire to have a slim body, very few aspire to have a chiselled figure. Even if a lot of females go to gyms and as are active in sports as men, a greater majority do so in order to remain fit or address weight problems and not to have well-defined muscles. As such, it remains the male consumers who drive demand for sports nutrition to assist in their desire to achieve well-toned muscles.

Competitive Landscape

Total Nutrition Corp, exclusive franchisee of GNC, maintained its lead in sports nutrition with value sales accounting for 38% of the total in 2013. Aside from its high brand equity, its network of stores allows consumers easy access to its products. The company also sustains interest in its brand through advertisements in radio and print media, events, press releases and social media marketing. Endorsements by celebrities and athletes are likewise undertaken, which helps further build the brand's image.

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Industry Prospects

Sports nutrition is predicted to post a steady growth over the forecast period to return a constant value CAGR of 5%. A well-built body is expected to remain as the notion of attractiveness amongst the male population. As such, demand is predicted to be derived mainly amongst men. Women's notion of beauty, meanwhile, is not projected to change to include sporting well-built muscles despite the more equal treatment between genders in the society.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports Nutrition in Philippines?
- What are the major brands in Philippines?
- What is the market size of Sports Nutrition in Philippines?
- What are the major brands in Philippines?
- Do consumers prefer powders, tablets, or RTD?

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