Albany, NY -- (SBWIRE) -- 03/23/2016 -- The market was valued at USD 29.74 billion in 2013, which is expected to reach USD 52.55 billion by 2020, growing at a CAGR of 8.5% from 2014 to 2020. In terms of volume, the global market for sports nutrition products was valued at 8.58 billion kg in 2013 and is expected 14.67 kg billion liters by 2020, growing at a CAGR of 8.0% from 2014 to 2020.

Sports nutrition products are commonly energy bars, protein bars, energy drinks, and dietary supplements which are manufactured with ingredients such as linoleic acid, creatine, caffeine, and taurine among others. Obesity is a common health issue among the consumers across the world especially in the developed regions such as North America and Europe. In order to tackle this issue, consumers are shifting their focus toward the consumption of such products in order to maintain an active and healthy lifestyle in their increasing busy schedule. The consumption of dietary supplements, sports drinks and protein bars are mainly among athletes and bodybuilders. Recreation users engaged in weekend sports also consume such products in order to keep themselves active.

The global sports nutrition products market has been segmented on the basis of product types into sports food, sports drinks and sports supplements where sports drinks led the global sports nutrition market in 2013 and is expected to retain its dominance throughout the forecast period.

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The market has been segmented on the basis of geography into North America, Europe, Asia Pacific and Rest of the World (RoW). Rest of the World is inclusive of Middle East, Latin America and Africa. Regionally, North America dominated the global sports nutrition products market in 2013 and is expected to lead the market throughout the forecast period. Health issues among the consumers such as obesity is the major driving factor of the sports nutrition product market in North America.

Europe held the second largest market share after North America and is expected to maintain its position throughout the forecast period. High demand for energy bars, protein bars, and energy drinks among the consumers in Europe in order to maintain a healthy and active lifestyle is majorly fuelling the demand for sports nutrition products market in Europe. Additionally, advent of new ingredients in energy bars, protein bars and sports drinks among others is also pushing the demand forward for this market.

Asia Pacific is anticipated to be the fastest growing market for sports nutrition products during the period of 2014 to 2020. The rapid growth is attributed to the increasing awareness about these products and their positive effects on human health among the consumers in the developing countries in Asia Pacific such as India, China and Japan among others. The increasing busy lifestyle of the consumers is rapidly fuelling the demand for sports drinks and sports bars as they are looking to stay active and healthy in their busy schedule. Further, increasing disposable income of the consumers in the developing countries in Asia Pacific is expected to propel the demand for sports bars, sports drinks and sports supplements in the future. Rapid urbanization is another major factor driving the demand for this market in Asia Pacific at present.

Rest of the World (RoW) is inclusive of Middle East, Latin America and Africa. The demand for sports nutrition products in these regions is currently low owing to the low consumer awareness for such products existing in the market, yet the growth potential of this market in Latin America, Middle East and Africa seem optimistic. Due to the significant potential for development of the sports nutrition product market in these regions, manufacturers operating in this market are looking to penetrate these regions for significant expansion opportunities.

The global sports nutrition products market is market by some intense competition from the major players operating in this market. Product innovations through extensive research and development, mergers, acquisitions, joint ventures and partnerships are some of the major strategies adopted by these leading players in order to sustain in this market. Maxinutrition Inc (U.K.), Glanbia plc (Ireland), Yakult Honsha Co. Ltd (Tokyo), Reckitt Benckiser Group plc (U.K.), Abbott Nutrition Inc (U.S.), PepsiCo (U.S.) are some of the major players operating in the global sports nutrition products market.

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The report studies the global sports nutrition market, and provides estimates in terms of revenue (USD Billion) and volume (Billion Kg) from 2014 to 2020. Market estimates on the basis of product type have also been provided for each region. The market has been segmented as follows:

Sports Nutrition Products Market, by Product Type
- Sports Food
- Sports Drink
- Sports Supplements

Sports Nutrition Products Market, by Geography:
- North America
- Europe
- Asia Pacific
- Rest of the World