Boston, MA -- (SBWIRE) -- 06/12/2014 -- Sports nutrition was up by 17% in current value terms on 2012, reaching UAH81 million retail sales value and preserving double-digit growth dynamics for another consecutive year. The sector is comparatively new in Ukraine, having registered significant sales only since 2009, which is why it has a good scope for growth. Young Ukrainians are noted for growing interest in sports and looking good, generating demand for sports nutrition in turn. The EURO 2012 Football Championship also drove some attention to sports, even though its effect was not so big as previously anticipated. Besides, improved distribution of such products, including through numerous internet stores, also assists growth in consumer spend on sports nutrition in Ukraine.
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In 2013, sports nutrition was the most fragmented sector in consumer health in Ukraine. It was largely due to the unorganised nature of product supply - many individuals, including owners of internet stores and healthfood stores, were importing products on their own with no companies' representative offices opened in the country yet. DelMas Ltd was the biggest company whilst its retail value share was just 8%. Dymatize Enterprises LLC and Multipower Corp followed the leader with 6% and 1% respective shares.
Over the forecast period Ukrainians' awareness of the need to exercise to be fit and, more importantly, healthy is only likely to grow. The new generation will be picking up the trend, making sports a more common constituent of one's life. The trend is expected to be the most pronounced by the end of the forecast period, since in the short-term prospects the lasting economic crisis will put a negative stamp on people's lives, somewhat suppressing enthusiasm and energy in life. Whilst the prejudiced attitude of a number of people towards sports nutrition will persist, still the growing health and wellness trend will be beneficial for growing the sports nutrition consumer base. The sector is forecast to rise at 6% constant value CAGR between 2013 and 2018 and growth would be even higher if the currently negligible categories start actively emerging.
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