Boston, MA -- (SBWIRE) -- 06/26/2014 -- Honey and jam and preserves, the two largest categories of spreads in Iran, have long been part of traditional Iranian cuisine. However, a considerable quantity of both honey and jam in Iran is available to consumers in loose/unpackaged format. In addition, many Iranian women make their own jam at home. However, over the review period there were some major changes with regard to the consumption habits of consumers and spreads. Rapid urbanisation and increasingly modern lifestyles made many young Iranian consumers reluctant to continue the trends of their parents. These young consumers have shown strong demand for packaged honey and jams and preserves, as these products are easy to use and they are accessible even in small independent grocer outlets. This new attitude among young consumers has translated into strong growth in spreads.

Competitive Landscape

Dasht Morghab Group, with its popular Yek o Yek brand, remained the leading player in spreads in 2013 accounting for a retail value share of 22%. The company was able to increase its share by one percentage point in 2013 and it was thus unique in spreads. It is one of the longest standing suppliers of packaged food in Iran and it is well known among Iranian consumers for offering high quality products. The company has a very wide distribution network, with product presence in nearly all small independent grocery outlets. Its position in spreads has been enhanced by its other well known products, for example in canned/preserved food.

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Industry Prospects

Spreads is expected to achieve strong total volume growth over the forecast period. Many consumers are expected to convert from loose/unpackaged products and homemade products to alternatives in spreads as a result of the increasing trend of urbanisation. Honey and jams and preserves will continue to account for the largest share of total volume sales due to the tradition of consuming these products. Chocolate spreads is also expected to be dynamic in terms of total volume growth due to its low sales base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Iran market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Spreads in Iran?
- What are the major brands in Iran?
- How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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