Albany, NY -- (SBWIRE) -- 04/09/2018 -- The way in which consumers perceive and interact with packaged products is a constantly evolving process, and has long influenced the packaging industry. Convenience and sustainability are two of the key focus areas for the development of new packaging products. This has led to the rise of flexible packaging format, and gradual replacement of conventional rigid packaging solutions with their flexible alternatives. The transition towards flexible packaging has led to the development of several innovating packaging formats, including squeezable variants. Squeezable packaging solutions have been adopted for food products such as cream cheese. However, the key challenge posed by squeezable packaging is to use efficient squeezable films, which possesses high flexibility and conformability. The requirement for flexible films which could cover round shapes with thin walls led to the introduction of squeezable films. Over time, squeezable films with high printability were manufactured, which could be used for a wide range of squeezable packaging formats, with tubes being the most prominent one. Furthermore, due to high printability, squeezable films are used for enhancing brand image. Therefore, they function both as a means for the brand to interact with its customers by printing important product related information, and as an enhancement to the product's consumer-appeal. Squeezable films have been adopted as labels for flexible packaging products ranging from shampoo bottles to cans. The demand for squeezable films is expected to rise as flexible takes over rigid. Also, since squeezable films are improved upon conventional labels, they can also be used for the labelling rigid packaging formats. This provides them a significant edge over their conventional counterparts.

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Squeezable films find a wide range of usage in the food & beverage industry, especially in stand up pouches and squeeze tubes. Maximum contribution to the growth of the global squeezable films market is made by the home & personal care end use. Since oral care accounts for a significant market share, it has been considered as a separate segment instead of under home & personal care. Overall, home & personal care, combined with oral care segment account for nearly 50% of the global squeezable films market, by end use. Squeezable films are also used in pharmaceutical tubes and flexible packaging formats. The others segment considers other flexible packaging types which might use squeezable films.

Global squeezable films market: Key Players

Some of the key players operating in the global squeezable films market are ?€" UPM Raflatac, Innovia Films, TLC Label Company, Jindal Poly Films Ltd., Cosmo Films Limited, Avery Dennison Corporation, Toray Plastics (America), Inc., and Sihl AG, among others.

Some of the companies which provide the raw materials for the production of squeezable films are - Exxon Mobil Corporation, E.I. du Pont de Nemours and Company, Plantic Technologies Ltd., and Huntsman International LLC., among others.

Key Product Launches: Squeezable Films Market

In February 2018, Innovia Films introduced two new squeezable BOPP films ?€" which were of a downgauged grade ?€" to its portfolio of products. The two films are cost effective ?€" since they are thinner, the printer gets more square meters per reel, thereby reducing the number of reels required by up to 60 per cent. Therefore, the number of pallets and storage space required is essentially reduced by half. Therefore, the squeezable films require less packaging and reel handling costs. The new squeezable labels also weigh less than conventional alternatives, which translates to reduced carbon footprint during transport and logistics.

In February 2018, UPM Raflatac launched a new white plant-based squeezable PE film for squeezable bottles. The films are ideal for bottles and contoured containers, used for home and personal care products. The new PE film comprises more than 80% renewable plant-based raw material, and can be recycled as fossil-based PE. The objective was to cater to the growing demand for labeling solutions for wall-to-wall squeezable packaging formats, emphasizing on the ability to withstand repeated squeezes.

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In October 2017, Sihl AG introduced a new squeezable film, which is a white polyolefin film, with a top coating for aqueous inkjet printing. It is mostly used for labeling of PE containers and bottles.

Future Prospects: Squeezable Films Market

Increasing preference for flexible packaging solutions is expected to lead to greater demand for packaging formats such as squeeze tubes. How one manufacturer differentiates his products from his counterparts depends on the convenience factor. For high consumer acceptance, the design has to be easy to handle, and the overall package should possess high consumer appeal. Therefore, consumer engagement strategies of brands will play a key role in deciding who comes out on top. Flexible labels and films which can withstand the stresses due to repeated squeezing will have more preference from brands. Therefore, the outlook for the growth of the global squeezable films market is expected to remain positive, during the forecast period.