Burnley, Lancashire -- (SBWIRE) -- 12/21/2015 -- The results of important research highlights that 50% of search terms - queries typed into the search engines – are 4 words or longer. The research was carried out by KoMarketing and suggests that searches therefore may not be entirely keyword driven; with people typing in longer pieces of information. Increased awareness of this is expected to highlight that marketers perhaps need to move away from single keyword optimization, and instead focus on what people will be actually searching for.
The statistics are especially important to businesses who use SEO as well as those who provide it. Search Engine Optimization has played a major role in improving the rankings of websites in the SERPS (Search Engine Results Pages) allowing for greater publicity and traffic throughout 2015. Key word targeting is a common technique within this, and therefore the survey results emphasize the importance of picking longer key words which are search-appropriate or even whole phrases in order to continue optimization into The New Year.
A prime example of an SEO provider at the forefront of the industry is Ranking Solutions, a digital marketing agency based in Lancashire.
They optimise the sites of clients across the country and a spokesperson had this to say:
"Keeping up with the latest findings is essential to implementing SEO which will boost sites above their competitors. We keep well-informed here at Ranking Solutions, and know that in light of the research, focusing on questions and phrases customers are typing online – rather than just keywords - is essential for progress up the rankings. This is a technique we have already been successfully implementing for our clients, thus well ahead of the expected trends for 2016. In the fast-moving field of digital marketing, being pragmatic matters."
About Ranking Solutions
Ranking Solutions is a digital marketing agency based in The North West of England. It offers a range of services including SEO, PPC and social media management.
For more information you can visit the website: https://www.rankingsolutions.com/
PR Contact:
Company name: Ranking Solutions Ltd
Tel: 01282 452096
Website: https://www.rankingsolutions.com/
Contact person: Gareth Owen
Email: Gareth@rankingsolutions.co.uk
Address: 7 Kestrel Court
Bridgewater Close
Hapton, Burnley
BB11 5NA