Albany, NY -- (SBWIRE) -- 11/23/2018 -- Stoneground wheat market has grown due to the consumer demand for the nutritional whole grain flour because nutrients and vitamins are usually lost in the roller milling. The growth of the stoneground wheat market is attributed to the rise in health consciousness amongst consumers and also due to the demand for products which are produced by natural processes. Traditional technologies and processes are being reviewed by the health conscious consumers in a quest to boost the nutritional benefits in food.

Stoneground wheat is obtained by the traditional method of grinding wheat between two stone. The flour obtained from stoneground wheat is considered better due to the presence of bran and germ which contain highly flavored and contain a high amount of flavor. It has a strong nutty flavor to which some consumers may not agree to.

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The major driver for the stoneground wheat market is the unique taste and aroma that comes along with its health benefits. Consumers willingly accept a product that offer advantages over its conventional counterparts and which also have a better taste. Consumers are already experimenting with newer varieties of flour, which is also influencing the growth of the stoneground wheat market. Wheat bran is known to be rich in fiber and vitamins.Consumers are aware that the stoneground wheat has a lesser shelf life due to the presence of bran and germ. Also, the awareness that stoneground wheat contains more amount of volatile fatty acids, may even drive away the consumers who are sensitive towards obesity, and may negatively affect the growth of the stoneground wheat market. Social media and other food websites promoting the benefits of food products prepared from alternative or traditional technologies is also likely to boost the growth of the stoneground wheat market. Stoneground Wheat Market: Regional Outlook

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The usage of stoneground wheat is more common in developed countries. The American government is making efforts to improve the consumption of baked food made from whole grain. Stoneground wheat millers in this region are campaigning that single stream milling preserves the nutritional levels of the wheat flour and had the federal government mandate the stoneground milling as a technology yielding superior quality products.