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Strategist's Game-Changing New Book Urges 21-St Century Negotiators to "Evolve or Be Slaughtered"

Adding another book to his authoritative and world-renowned bibliography, Derrick Chevalier’s ‘EVOLVE Or Be Slaughtered: Negotiation For The 21st Century’ exposes vulnerabilities in classic negotiation concepts and introduces cutting edge strategies and tactics adaptable to virtually every negotiation challenge. The rules of negotiation have changed, and this powerful new guide equips readers to neutralize ANY tactic employed by their counterpart, predict their responses before making common mistakes and discover why negotiating to “win” often results in huge losses. While the book isn’t due for release until early 2015, the author is currently inviting any and all media outlets to arrange what would be a compelling interview.


Los Angeles, CA -- (SBWIRE) -- 08/26/2014 -- Derrick Chevalier has spent over two decades travelling millions of miles to consult with clients and teach negotiation tactics to small and large corporate business leaders, high-ranking military officers and top-tier Government officials. His approach and that of negotiation itself has continuously expanded and evolved over the years, culminating in the development of ‘Comprehensive Negotiating Strategies (CNS)’sm, and ‘The Comprehensive Negotiating Continuum™’, which address the dramatic shifts in the environment, socio-economics, global business practices and political realities. It all leaves Chevalier with a stark warning for those who want to survive and excel in their negotiations: evolve or be slaughtered.

Chevalier’s aptly-titled new book, ‘EVOLVE Or Be Slaughtered: Negotiation For The 21st Century’, explains how to do it with consistently higher measurable results.

This game-changing new volume equips readers with Chevalier’s meticulously-developed framework, which can be deployed in everything from simple day-to-day personal transactions to the most comprehensive multidimensional negotiations imaginable. The book redefines many common terms, like competition and cooperation and provides new insights on commonly misunderstood concepts like “Price, Cost & Value” that revolutionize the way readers use these terms and achieve better results.

“Negotiating to “win” just doesn’t work. We live in an ‘Emerging Integrated Global Economy, (EIGE)’ where everything is changing about how individuals, companies and Governments do business,” explains Chevalier. “This forces many existing concepts such as ‘Giving in slowly’ and the ‘BATNA’ to be reworked if they’re to stand up to today’s difficult negotiating environments. My book contains the new rules, cutting edge proprietary concepts, strategies and tactics that will put anyone ahead of the game and walking away with outstanding results.”

Continuing, “The truth is that we all negotiate from the second we’re born to the second we die. Whether letting mom know that our diaper needs changing, purchasing our first home or sitting around a table with world leaders to resolve global conflict – negotiating is the key skill that will get you through life. The climate is changing, though, and many will be left behind with the tide if they don’t evolve.”

‘EVOLVE Or Be Slaughtered’ moves light-years beyond many of the concepts from renowned books like ‘You Don’t Get What You Deserve You Get What You Negotiate’, by Dr. Chester Karrass and ‘Getting To Yes’ by Ury and Fisher of Harvard University. While both have great value and remain vitally important, these books were written decades ago and contain ideas and concepts that are no longer viable in today’s fast paced multinational multicultural world. ‘EVOLVE Or Be Slaughtered’ represents the next generation of thought and practice for today and well into the future.

‘EVOLVE Or Be Slaughtered: Negotiation For The 21st Century’ is due for release in early 2015.

All media outlets interested in discussing the negotiating world’s changing cultures are urged to contact the author’s office today to set up an interview.

About Derrick Chevalier
Derrick Chevalier is an internationally-recognized negotiation strategist and consultant with more than 20 years’ experience working with individuals, small and medium-sized businesses, as well as Senior Executives and Fortune 500 conglomerates. He is the author of four books, including the Beyond Negotiating series' ‘From Fear to Fearless’ and ‘Influence-Rapport-Results’. Most recently he authored ‘ROADMAP to Success’ (with Dr. Steven Covey and Ken Blanchard) and the upcoming release EVOLVE Or Be Slaughtered: Negotiation for the 21st Century. Derrick is the most innovative, insightful, passionate and relevant negotiation consultant/strategist in America today.