Boston, MA -- (SBWIRE) -- 11/24/2014 -- Sales within the street stalls/kiosks category were stimulated by the entry of innovative food concepts in 2013, both from established players and new entrants. Star Mart Inc launched NYC Fold in Roll which promises diners a ?New York pizza experience?. This new concept is the first to offer folded pizzas at an affordable price of Ps29 for two slices. Furthermore, the company is seeking to benefit from the popularity of milk tea in the country by offering affordable milk tea products under its Thirtea brand. It sells Thirtea milk tea for on-the-go consumption, priced Ps35 to Ps39. Another interesting concept is Kuyang?s food bus which sells popular Filipino rice meals such as tapsilog (tradition local meal consisting of fried egg and cured meat) and pork chop. Kuyang?s is the first food bus that has opened via franchising.

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Competitive Landscape

Street stalls/kiosks is dominated by independent players. During 2013, these operators accounted for 74% of total value sales. The dominance of these smaller players highlights the importance of low-priced food providers in the Philippines, especially those serving far-flung provincial areas. Independent street stalls/kiosks continue to offer the most affordable food selections while benefiting from their proximity to buyers.

Industry Prospects

The street stalls/kiosks category is considered to have notable growth potential over the forecast period. The category is expected to report a value CAGR of 2% at constant 2013 prices, which is higher than the 1% experienced in the review period. Street stalls/kiosks will continue to benefit from the strong demand for affordable food products both in Metro Manila and provincial areas. The projected economic improvement in the medium term will encourage the entry of more players in provincial areas and may lead to the launch of innovative food concepts.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Street Stalls/Kiosks in Philippines?
- What are the major brands in Philippines?
- How prevalent are chained street stalls or kiosks in Philippines?
- Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
- What is the average sales per outlet for an independent street stall/kiosk in Philippines?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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