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Study on China Car Purchasing Process to Help Brands Influence Buyer Behavior

The decision-making process of affluent 25-29-year-old first-time car buyers lasts for less than three months. They are more willing to gather information from social networks and other unauthentic channels like livestreaming apps and second-hand car platforms than other car buyers.


Albany, NY -- (SBWIRE) -- 11/25/2017 -- Market Research Hub (MRH) has added a new report to its repository titled 'Car Purchasing Process - China - October 2017'. The report is intended to provide an overview of the research on whole car purchasing process of people in China. This report will help the car companies to influence the people who are in the process of purchasing a car.

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The research has shown, people who are willing to buy a car follow a long process before coming to a conclusion on which car to buy. First time car buyers of age around 25-29 years take at least 3 months to get to a conclusion. In this process they gather information from various mediums, including social networks, reviews from other car buyers, second hand car buying platforms and also live streaming apps. Companies face tough competition from other companies in the process of influencing these potential buyers. They focus on reaching them through different means and presenting them with features that are lifestyle-reflective which can attract them the most. Official brand websites, WeChat accounts, test drives etc. play a critical role in attracting the potential buyers of cars.

Structure of the Report on Car Purchasing Process in China

The report has been given a systematic approach with all the major drivers, restraints and opportunities of the market being covered. This exhaustive research report gives the market forecast of different kind of car sales volume in China from the year 2012-2022. This is followed by an analysis of the market on the basis of how car purchasing of plan differs between car owners and first time buyers. This also includes different preferences of information channels at different stages of car buying process and brief on preferred price range of the people in China.

A major part of this research report shows issues and insights on the car purchasing process in China. It consists of details on role of car evolving in China, how technological advancements reshaped the car buying process. Some of the key takeaways from this comprehensive research report include drivers like Exceptional growth in the popularity of SUVs, growing support of new energy car sales, improvement in the market of second hand cars etc. The report also includes a methodical segmentation of the market which helps in bifurcating the market in different parts based on different parameters. The segmentation helps in easily understanding and analyzing the market statistics. The segmentation also contributes in maintaining the accuracy of the data collected.

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Key Takeaways of the Research Report

The research has helped in revealing some interesting facts about the current scenario of car purchasing process in China. It includes some key takeaways like:

- First time car buyers take decision on their new car buying faster than those who already own cars.

- A factual result of the research shows that female buyers value social networks more than males

- The people are more likely to remember influential car ads when they are in a relaxed mood, also out-of-home ads work better

- The test drives should include more of family related themes and technologies

- Luxury car buyers focus more on the driving experience of a car

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