Deerfield Beach, FL -- (SBWIRE) -- 05/31/2016 -- Subscriber data is a principal asset held by network carriers. Subscriber Data Management (SDM) allows carriers to consolidate and manage their cross domain subscriber data encompassing access preferences, authentication, services, identities, location, and presence into unified data repositories.

Besides enabling considerable OPEX reductions and allowing carriers to deliver more personalised services, thereby reducing churn, SDM can effectively transform carriers into brokers of subscriber identity, both for their own services and for third parties such as content providers, mobile advertisers or retailers.

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As Carriers worldwide devise emergent strategies on network modernization including LTE (Long Term Evolution), Fixed Mobile Convergence (FMC) and IMS (IP Multimedia Subsystem) investments, SDM is rapidly gaining popularity. The SDM software and services market is expected to grow at a CAGR of nearly 30 % from 2011 through 2016, eventually accounting for nearly 2 Billion USD in revenue.

The report presents an in depth assessment of the next generation SDM solutions market. Besides analyzing the business case, vendor strategies and the technology behind SDM, the report also presents revenue forecasts for the SDM market from 2012 till 2016 at a regional as a well as global scale.

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Table of Contents
1 Chapter 1: Introduction 9
1.1 Executive Summary 9
1.2 Topics Covered 11
1.3 Key Questions Answered 12
1.4 Key Findings 13
1.5 Methodology 16
1.6 Target Audience 17
1.7 Companies Mentioned 18

2 Chapter 2: An Overview of the SDM Market 22
2.1 An Introduction to SDM 22
2.1.1 Defining SDM 24
2.2 SDM Technology Overview 27
2.2.1 Key SDM Functional Elements 27
2.2.1.1 Database Profile and Authentication 29
2.2.2 Data Aggregation Approaches 30
2.2.2.1 Aggregation 30
2.2.2.2 Federation 31
2.3 How SDM Evolved over Time? 32
2.3.1 First/Second Generation SDM Solutions 32
2.3.2 3rd Generation SDM Solutions 33
2.3.3 Next Generation SDM Solutions 37
2.3.4 Limitations with the Existing HLR/HSS 39
2.4 Emerging SDM Approaches and Technologies 40
2.4.1 Identity Management 41
2.4.1.1 Identity Management and SDM Integration 43
2.4.2 Real Time Decision Enablement 43
2.4.3 In-depth Analytics Capabilities 44
2.4.4 Policy Management 44
2.4.4.1 Policy and SDM Integration 46
2.4.5 Hybrid Approaches to SDM 46
2.5 Boundaries of SDM 47
2.6 Features of a Powerful SDM Solution 47
2.6.1 High Flexibility 48
2.6.2 High Performance for Real Time in-the-call-Path Access 48
2.6.3 Scalability 48
2.6.4 Federation 49
2.6.5 Standardized Interfaces 49
2.6.6 Support for Data Consolidation 50
2.6.7 Built-in Data Security 50
2.6.8 Reliability 50
2.7 Major Benefits of SDM 51
2.7.1 Single Sign On 51
2.7.2 Converged Billing and Charging 52
2.7.3 Personalised Advertising and Targeted Promotions 52
2.7.4 CapEx Savings 53
2.7.5 OPEX Savings 53
2.7.6 Opportunities to Embrace New Business Models 54
2.8 Migration Strategies and Adoption Timelines 54
2.8.1 From 2012- 2014 55
2.8.2 From 2014-2016 56
2.9 SDM Standardisation Initiatives and User Groups 56
2.9.1 SPUG (Subscriber Profile User Group) 56
2.9.2 3GPPs User Data Convergence Model 57
2.9.3 Other Groups and Associations 59
2.9.3.1 NSNs Subscriber Data Management (SDM) Partner Program 59

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