Williamstown, MA -- (SBWIRE) -- 03/16/2012 -- Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. This report slidepack examines best-in-class examples of innovation and marketing-supported by Datamonitor's consumer insight research-to drive success in this increasingly challenging environment.
- Access comprehensive analysis of over 50 global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.
- Foresee the fate of brands in 2012 with analysis of recently-released products as well as the consumer trends behind the concepts.
View Full Report Details and Table of Contents
A number of successes benefit by offering more personalized features and benefits. This is because in a world of proliferating commodity choices, hyper targeting provides a route to enhanced relevance. Bot Water, for example, repositioned itself to significant success, after realizing it was appealing more among health-conscious adults than kids.
There would appear to be particularly profitable opportunities at the intersection of trends. For example, First Cape in the UK has effectively married consumers health concerns with their sensory needs to garner success in a cluttered market segment.
Many successes are testament to a brand's ability to identify and deliver against consumers' unmet needs or needs that are not totally fulfilled by existing products in the landscape. Even in the highly mature cereal market, Kellogg's Krave, carved out a growth area by focusing solely on providing young adults with taste and indulgence.
Reasons to Get this Report
- What consumer trends are brands tapping into in order to achieve success?
- Why have seemingly well-conceived, 'on-trend' products gone on to fail?
- What can be learned from successful products in other categories or industries?
- What recently launched brands should I be attentive to in 2012?
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Successes and Failures in Consumer Goods Innovation and NPD
- Product Insights: Global Product Innovation Update, October 2011
- Consumer Trends in the Skincare Market in Brazil, 2011
- Consumer Trends in the Haircare Market in Brazil, 2011
- Consumer Trends in the Haircare Market in Italy, 2011
- Consumer Trends in the Fragrances Market in Brazil, 2011
- Consumer Trends in the Oral Hygiene Market in Brazil, 2011
- Consumer Trends in the Fragrances Market in Italy, 2011
- Consumer Trends in the Oral Hygiene Market in Italy, 2011
- Consumer Trends in the Personal Hygiene Market in Brazil, 2011