Gramercy PR

Sum Digital Appointed by Cairn as Digital Advertising Agency

Cairn, an Outdoor Box of Discovery Selects Sum Digital for Digital Advertising Management


San Francisco, CA -- (SBWIRE) -- 10/13/2015 -- Sum Digital, Inc, a digital advertising agency focused on customer acquisition through Facebook Ads, Google AdWords, and Pinterest advertising, has been appointed the digital advertising agency for Cairn, a monthly subscription box of carefully curated products that cater to an outdoor lifestyle.

Cairn was founded by CEO Rob Little in Bend, Oregon, and started as an extension of an idea he had while an MBA student at the University Of Pennsylvania Wharton School Of Business. He's quickly gained traction with a loyal base, and now ships in excess of 10,000 Cairn boxes a month. Users can manage profile settings to tailor the content of the boxes they receive each month to best match their outdoor adventure style and preferences.

Cairn has partnered with San Francisco-based digital ad agency Sum Digital to manage and optimize paid advertising programs across Facebook, Instagram, Pinterest, Google, and Twitter. Sum Digital is tasked with driving a stair-step increase in Cairn customers and orders by using a combination of various targeting and advertising creative across platforms.

"Our partnership with Cairn will gain awareness in new vertical channels yet untapped, not to mention the outdoor enthusiast market has a need for new product discovery," said Terry Whalen, President of Sum Digital. "We're excited to build new programs and deliver the ultimate digital experience that will further extend Cairn's reach and message to a broader audience segment and enhancing its visibility."

About Sum Digital
Since 2005, Sum Digital has optimized more than $25 million in Facebook Ads, Google AdWords, Pinterest advertising and other online ad platforms. Experts in pay-per-click advertising, Sum Digital combines unique platform expertise with a high-touch service approach to deliver best-in-class digital marketing for its clients. In addition, Sum Digital is the company behind Reportly, a free, automated pay-per-click reporting service hosted at