Boston, MA -- (SBWIRE) -- 08/07/2014 -- According to industry sources, the major awareness of damage caused by the sun on the skin boosted the sales of sun care in the country. Argentineans are increasingly more aware of the risks in the medium and long-term that can be caused by the sun on the skin if the necessary precautions are not taken. In fact, sun care with the highest protection factor is the most in demand in skin care.

In addition, while in the summer months, sun care sales represent almost 75% share of overall annual sales, this drops off later in the year as consumers are able to take care of their skin due to lower sun exposure.

Competitive Landscape:

Sun care was led by Laboratorios Andromaco SA. In 2013 the company reached value share of 28% due to the strength of its brand Dermaglos, the constant communication and the development of new products. Ranked second was Beiersdorf (Argentina) SA with the brand Nivea Sun reaching value share of 20%.

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Industry Prospects:

Over the forecast period, many launchings with spray closure are expected because it is a more practical option for consumers. Consumers also perceive this kind of product as being more modern than conventional closure products.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Argentina?
- What are the major brands in Argentina?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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