Boston, MA -- (SBWIRE) -- 07/17/2014 -- As awareness about the importance of skin protection against the sun's rays grows each year, sun care has become an increasing concern for most Croatians. The economic situation did not allow for sales to expand, so consumers tried to save, either by consuming fewer products or purchasing mass instead of premium.
There are three leading players in sun care in Croatia. First ranked is Beiersdorf with a remarkable 30% value share due to its Nivea Sun brand. Beiersdorf earned its leading position because of constant and ubiquitous advertising, coupled with new launches. Second-ranked was dm-Drogerie Markt doo with 10% value share due to the increasing varieties in its popular private label line. Third was L'Oreal Adria doo, which, because of investing less in terms of promotion and innovation, landed short at 9% value share of sales.
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As a warming-up of the economic climate is expected in the future, self-tanning may witness some innovation, alongside other sun care formats. Formulae that prove successful in skin care may also work for sun care.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Croatia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sun Care in Croatia?
- What are the major brands in Croatia?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?
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Product coverage: Aftersun, Self-Tanning, Sun Protection.
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