Boston, MA -- (SBWIRE) -- 06/27/2014 -- Even if demand continues to grow by double digits yearly, still not all people are entirely aware of the importance of consuming sun care products in a country like Ecuador, especially amongst lower-income groups. This means that the majority of the population does not use sun care products properly. For example in the case of sun protection, many still consider that they only need it for the beach or a long sun exposure, when in reality it should be used daily. Also, they think that with only one application of sun protection they will be completely protected, which is not true because they need to constantly reapply the product.

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Competitive Landscape

Johnson & Johnson del Ecuador SA, with its brand Sundown, reached a 38% current value share in 2012. The company has been the industry leader for over 10 years, as it has been able to address the needs of the population, so that it is known that the company has lower-priced products with larger pack sizes. Also, the firm has been quite successful in creating a strong brand positioning.

Industry Prospects

Companies are expected to create more marketing campaigns that will emphasise the importance of skin health in order to increase consumption of sun care products. In this way, consumers are expected to have a deeper awareness of the usages and benefits of sun care products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Ecuador?
- What are the major brands in Ecuador?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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