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Supermarkets in Ireland Continue to Face Increasing Pressure from Discount Stores, Finds a New Study

The rise of discounters, coupled with the premium facelift forecourt and convenience stores have witnessed, means that supermarkets are under intense pressure to continue to deliver on price and quality.


Albany, NY -- (SBWIRE) -- 01/04/2018 -- A new research that delves deep into the supermarket landscape in Ireland has been added to the rich repository of Market Research Hub (MRH). The report titled "Supermarket Retailing - Ireland - December 2017" offers detailed insights and analysis on the key factors that are impacting the landscape. Stakeholders interested in knowing the future direction of supermarkets in NI and RoI can expect high-quality qualitative and quantitative analysis from the report.

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The report looks at the key metrics and performance indicators of the Ireland supermarket, offering readers an accurate and unbiased analysis. Insights and commentary on consumer behavior, and the evolving preferences towards convenience stores and forecourts has been offered to readers. According to the report, supermarkets account for the largest revenue shares of grocery shares, however, the popularity of discount stores have put pressures on supermarket chains. Owing to growing popularity of discount stores, the supermarkets were forecast to grow a modest 0.4% in 2017, despite estimates that nearly 40% consumers in RoI spent over 101 on grocery shopping every week. In addition to pressures from discount stores, supermarket retailing is also facing headwinds on account of gains in the online grocery shopping. Doorstep delivery, attractive prices, and higher product availability are boosting the case of online grocery shopping, which in turn is likely to impact the growth of the supermarket in Ireland.

The report gives unbiased insights on the supermarket retailing in Ireland, and offers impact analysis of macroeconomic factors as well. According to the report, Irish consumers were unsure of how Brexit will impact the broader economic scenario in Ireland. The exit of Britain from the European Union can have a profound impact on the supermarket retailers, while boosting the prospects of domestic convenience stores.

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Understanding evolving consumer behavior remains an important factor governing the supermarket growth in Ireland in the future, and the report gives an unbiased perspective on how changing preferences are creating opportunities and challenges for brands. As women are more likely to be responsible for grocery shopping, the report offers perspectives on the subtle and nuanced aspirations and motivations that influence buying decisions. The impact of online shopping in terms of buying through desktop, laptop, and mobiles is also offered in the report. The leading companies operating in the Ireland supermarket are profiled in the report and information about the positioning, strategy, recent developments, and key facts have been offered in the report.

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