Boston, MA -- (SBWIRE) -- 08/07/2012 -- - Analysis of opinions drawn from leading oil and gas industry executives.
- Analysis on how marketing expenditure, business strategies and practices in the oil and gas industry are set to change in 2012-2013.
- Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

Summary
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading oil and gas industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the oil and gas industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of oil and gas industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

View Full Report Details and Table of Contents

Scope

- The opinions and forward looking statements of 279 industry executives have been captured in our in-depth survey, of which 24% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
- The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons to Get this Report

- This report will help you to drive revenues by understanding future product investment areas and growth regions.
- This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
- This report will help you to better promote your business by aligning your capabilities and business practices with your customer's changing needs.
- This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
- This report will help you to predict how the industry will grow, consolidate and where it will stagnate.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Energy research reports at Fast Market Research

You may also be interested in these related reports:

- Global Oil and Gas Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry
- Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Power Industry - 2012-2013 : Survey Intelligence
- Buyer Spend Activity and Procurement Behaviors and Strategies in the Oil and Gas Industry - 2012-2013 : Survey Intelligence
- Global Oil and Gas Survey 2012-2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Oil and Gas Industry
- Global Power Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry
- Marketing Spend Activity, Sales Behaviors and Strategies in the Power Industry - 2011-2012: Survey Intelligence
- Global Power Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
- Suppliers' Future Investment in Marketing and Sales Technology in the Oil and Gas Industry - 2012-2013 : Survey Snapshot
- Buyer Spend Activity and Procurement Behaviors and Strategies in the Power Industry - 2012-2013 : Survey Intelligence
- Critical Factors for Choosing a Marketing Agency in the Oil and Gas Industry - 2012-2013 : Survey Snapshot