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"Surface Care in Egypt" Published

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

 
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Boston, MA -- (SBWIRE) -- 05/13/2014 -- In 2013, surface care in Egypt saw an increase in spending on advertising especially through television. The main players spent vast amounts in supporting their brands, including Dettol and Mr Muscle, amongst others. Companies focused on raising people's awareness of the ill effects of bacteria and the importance of using specialised products to clean different surfaces in the home, as opposed to using powder detergents to clean the whole house as is the custom in Egypt. This had an especially...

Euromonitor International's Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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