Boston, MA -- (SBWIRE) -- 10/07/2014 -- Surface care registered higher current value growth in 2013 compared with the previous year. Bathroom cleaners was the best performer with 6% current value growth, followed by wipes (excluding starter kits/sweepers/sticks) with a value growth of 5%, while kitchen cleaners recorded the largest decline of 4% in current value terms.

Competitive Landscape:

Reckitt Benckiser (M) Sdn led sales in surface care with a value share of 23% in 2013. This was followed by SC Johnson & Son (M) Sdn at 17%. Reckitt Benckiser (M) Sdn led due to owning the leading brand in 2013, which was Dettol with a value share of 22%. SC Johnson & Son (M) Sdn owns Mr Muscle, which ranked second in 2013 with a 13% value share.

Industry Prospects:

Sales of surface care are expected to grow at a CAGR of 1% at constant 2013 prices over the forecast period. This is similar to the performance registered over the review period. The similar growth rate comes from a mix of better and worse expected performances from the various categories. Household care wipes and floor cleaning systems, bathroom cleaners, drain openers, household antiseptics/disinfectants, kitchen cleaners, multi-purpose cleaners and window/glass cleaners are forecast to record lower performances at constant 2013 prices than over the review period. On the other hand, floor cleaners, oven cleaners and scouring agents are expected to register stronger performances.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Malaysia?
- What are the major brands in Malaysia?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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