Joe Bragg

Swedish Money Lender Targets North American Scandinavians with New Payday Loans


San Francisco, CA -- (SBWIRE) -- 04/22/2013 -- Every day, people around the world encounter some sort of financing emergency. Sometimes, these emergencies are due to unplanned expenses. In other cases, they’re simply the result of years of national economic troubles.

Swedish website doesn’t question why people need the money. Instead, the website provides payday loans to most of those who apply. is designed to help Swedes access the short-term financing they need at a reasonable interest rate.

As a spokesperson for explains, the website recently began targeting North American markets:

“Swedish-language speakers in North America need financing for all sorts of emergencies. Whether seeking affordable kronor loans in North America or interested in sending cash to someone in Sweden, we’ve realized there is a market for Swedish financing in North America, which is why we’re opening up our website to applications from all over the world.”

At the website, visitors will find a number of different pages they can click on to learn more about the financing process. The homepage of the website explains the benefits and risks of payday loans. Specifically, payday loans can be a very effective and affordable short-term lending solution, but the cost of financing can spiral out of control when the borrower doesn’t pay off the loan within the set amount of time.

Instead of trying to hide behind hidden fees and high interest rates, aims to be very open about the borrowing process:

“Our latest APR can be found directly on our website. Our APR tends to be very reasonable when compared to other payday lenders, and our goal is to offer a deal that’s fair to both our clients and our company. In fact, our website features a simple slider that lets visitors choose the exact amount of money they want to borrow, or “låna pengar” for Swedish language speakers. This slider shows the total cost of that loan along with the effective interest rate.”

Along with offering payday loans, also offers information about Swedish mortgages, unsecured loans, and other types of financing arrangements. The website aims to be the first place Swedes turn when needing any type of short-term financing.

About is a Swedish-language lending website that offers short-term payday loans as well as unsecured loans and mortgages. The website provides detailed information about the fees involved with the process and the APR. recently opened its application process to those seeking financing in North America. For more information, please visit: