Magline, Inc.

Swift Water Logistics and Magliner CooLift Benefits Included Account Efficiency Up to 50 Percent

Swift Water Logistics and Magliner CooLift Benefits Included Account Efficiency up to 50 Percent


Standish, MI -- (SBWIRE) -- 01/17/2013 -- The DSD Supply Chain Philosophy of Swift Water Logistics is an approach to supply chain improvement. It is based upon a framework that functional groups do not succeed solely within their business area. Significant cost savings within a supply chain are identified between functional groups; the touch points where information and processes are handed off. This innovative approach to assessing and improving the health of a company’s supply chain is known as TST™ (Total System Thinking).

Swift Water works with Magline regarding CooLift. The benefits are described at The ability to improve account efficiency up to 50% with higher capacity loads mean fewer trips from truck to store. Orders pre-picked and loaded in route sequence eliminate driver pick time and are compatible with automated pick systems. Drop and wrap CooLift pallets for no-touch merchandising displays.

About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency.

Founded in 1947, Magline continues to lead the industry in manufacturing hand trucks. The innovative designs of two-wheel hand trucks, convertible hand trucks, bulk delivery trucks, special application trucks, and ramps are durable and enhance workplace safety. D. Brian Law, Chairman and CEO, recently explained, “We believe it’s our responsibility to maintain and build on our legacy of value, quality, and innovation. We continue to develop safer and more efficient delivery products and systems.”

Magline, Inc.
Andrea Horner
800-344-3646 x209