Magline, Inc.

Swift Water Logistics and Magliner CooLift Pallets Prove Durable

Swift Water Logistics and Magliner CooLift Pallets Prove Durable


Standish, MI -- (SBWIRE) -- 02/01/2013 -- Empty pallets lock together when stacked for easy storage, minimizing space required inside the delivery trailer and warehouse. The CooLift pallets are durable, made of tough, impact-resistant polypropylene, providing years of re-use – and they are recyclable.

Magliner CooLift Pallets are 18.5” wide x 13.5” high and available in 43” and 53” lengths.
- 43” pallets – 1,200-pound capacity
- 53” pallets – 1,500-pound capacity
- Weighs 30 or 37 pounds
- Non-Skid Button
- Space saving

Pallets self-align smoothly and lock into place when the deck is raised for safe, secure product transport. Non-skid button inserts offer additional load stability.

Functional design includes a stretch wrap hook makes order containment fast and efficient. Ergonomic handle locations provide ease of use and comfort. Quick and easy displays are achieved by simply dropping the pre-built pallet, remove the stretch wrap and attach base wrap and signage.

The DSD Supply Chain Philosophy of Swift Water Logistics is an approach to supply chain improvement. It is based upon a framework that functional groups do not succeed solely within their business area. Significant cost savings within a supply chain are identified between functional groups; the touch points where information and processes are handed off. This innovative approach to assessing and improving the health of a company’s supply chain is known as TST™ (Total System Thinking).

Swift Water works with Magline regarding CooLift. The benefits are described at Increase customer satisfaction is achieved because order staging creates faster, easier check-in process and less store congestion while eliminating two-wheel hand truck use minimizes floor damage. Pre-building orders improves order accuracy and increasing driver retention provides greater, long-term customer relationships.

About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency.

Founded in 1947, Magline continues to lead the industry in manufacturing hand trucks. The innovative designs of two-wheel hand trucks, convertible hand trucks, bulk delivery trucks, special application trucks, and ramps are durable and enhance workplace safety. D. Brian Law, Chairman and CEO, recently explained, “We believe it’s our responsibility to maintain and build on our legacy of value, quality, and innovation. We continue to develop safer and more efficient delivery products and systems.”

Magline, Inc.
Andrea Horner
800-344-3646 x209