Sarasota, FL -- (SBWIRE) -- 03/16/2019 -- Zion Market Research has published a new report titled "Swimwear & Beachwear Market by Type (One Piece Type and Split Type), by End-User (Men, Women, and Kids), and by Mode of Sale (Retail Stores and E-Commerce Portals): Europe Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2026". According to the report, the Europe Swimwear & Beachwear market was valued at approximately USD 4,941 million in 2018 and is expected to generate around USD 7,586 million by 2026, at a CAGR of around 6.1% between 2019 and 2026.

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Swimwear and beachwear is a part of the clothing line that is majorly worn by people involved in water-based activities or water-based sports, such as water polo, scuba diving, etc. Swimwear and beachwear have evolved itself from just a costume for swimming to a fashion statement in recent years. There have been many incidences where several people have opted for beachwear due to both comfort and style. Europe has been at the forefront of the fashion industry, as top brands make different changes to cope up with the various customer demands. Europe swimwear & beachwear market has shown huge growth potential especially after the manufacturers have put special emphasis on plus-sized women along with variations in product quality. Nowadays, there has been a rise in focus regarding the body positivity that has further resulted in the evolution of beachwear. This is expected to provide new growth opportunities for the swimwear & beachwear market in Europe. However, the social stigma attached to a swimwear and high product costs may restraint the market. Manufacturers have come up with swimwear that has multi-colored high tenacity fabric along with UV protection that will likely to open new growth for the growth of the Europe swimwear & beachwear market.

On the basis of type, the Europe swimwear & beachwear market is bifurcated into one piece type and split type. The split type segment held the largest market share in 2018, as it is mostly preferred by women. The one-piece beachwear segment is expected to grow rapidly in the future, as it allows women to feel more confident about their bodies as compared to the split ones. The one-piece swimwear makes the belly look flat, prevents tanning, and is suitable for almost all body types. By end-user, the market is segmented into men, women, and kids.

Based on the mode of sale, the Europe swimwear & beachwear market is divided into retail stores and e-commerce portals. Retail stores include supermarkets, brand outlets, and departmental stores. Retail stores are traditional stores that are still used for shopping by most customers and held the largest market share for the European market. Retail stores benefit the customers to see what they are buying up close and provide instant gratification. E-commerce portals benefit the customers to eliminate the costs related to travel time, provide easy comparison options, and enable deals, bargains, coupons, and group buying. Therefore, e-commerce portals offer greater operational efficiency and help in improving customers' shopping experience.

In Europe, France holds a major market share of the swimwear & beachwear market. This can be due to the presence of a large number of beaches in the country. People travel from surrounding towns and villages to spend the day on a beach. Most of the people are involved in swimming, water sports, surfing, water skiing, or just sunbathing, which also contribute to the country's market growth.

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Some major players of the Europe swimwear & beachwear market are Billabong, La Perla, Arena S.P.A, O'Neill, Parah, Quiksilver, Seafolly, Seaspray, and Wacoal Europe Ltd., among others.

This report segments the Europe swimwear & beachwear market into:

Europe Swimwear & Beachwear Market: Type Analysis

One Piece Type
Split Type

Europe Swimwear & Beachwear Market: End-User Analysis

Men
Women
Kids

Europe Swimwear & Beachwear Market: Mode of Sale Analysis

Retail Stores
Supermarkets
Brand Outlets
Departmental Stores
E-Commerce Portals

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Europe Swimwear & Beachwear Market: Country Analysis

North America
The U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
The Middle East and Africa